CAKE signs Significant Distribution Deal with Premium Distributor Stallions Motor in Thailand.

The Swedish manufacturer of lightweight, premium electric motorcycles, CAKE, today announced a significant partnership in Thailand with leading motorcycle dealer and manufacturer, Stallions Motor (STL Group Holdings Co., Ltd), marking substantial contract signing. The partnership will leverage Stallions Motor’s half-century of experience and robust network encompassing manufacturing, distribution, sales, and branding, serving notable motorcycle brands over the years.

Accelerating further and in line with ongoing expansion in North American and European cities, this deal signifies the next step in CAKE’s distribution strategy for the Asian market.

“Our venture into Thailand, a key electric two-wheeler market, is a pivotal moment,” says Stefan Ytterborn, founder and CEO of CAKE.

“The partnership with Stallions Motor, known for their commitment, experience and quality, represents our shared vision for a sustainable future,” Ytterborn adds.

“While the electric motorcycle business is a new venture for STL Group, we hold immense respect for CAKE’s ambition, unique product design, and its sustainable business model. With CAKE joining our brand portfolio, we genuinely believe that Stallions Motor can offer more diverse value and experience to the Thai motorcycle market. We are excited to join the CAKE family and explore this new business frontier alongside CAKE,” says Thirachet Lapjaturapit, CEO of STL Group.

In contrast to CAKE’s direct-to-user model implemented for Europe and North America, Asia will be developed on a partner basis, in collaboration with premium operators. Further partnerships for other Asian markets will be announced throughout the year.

 

About Stallions

Established in 2009 in Bangkok, Stallions Motor has upheld its commitment to delivering quality motorcycles and mopeds to the Thai market. Its substantial 22,400 square meter facility, formerly owned by Kawasaki, is testament to Stallions Motor’s capabilities in assembling, distributing, and selling top-tier motorcycle brands such as Honda and Yamaha. Today, Stallions Motor continues to strive for excellence and innovation in the motor industry while championing customer satisfaction. www.stallionsmotor.com 

 

About CAKE

CAKE is a Swedish manufacturer of premium lightweight, electric motorcycles and mopeds, with a clear mission to inspire a zero-emission society by combining excitement with responsibility. The model range currently consists of three different platforms – the versatile offroader Kalk, the modular utility bike Ösa, and the urban commuter Makka. Thanks to an extensive range of accessories and configurations, CAKE is addressing a broad matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation. Recognized for its design and innovative approach to mobility and other societal challenges, CAKE was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021, and received the Time Magazine 100 most important inventions award in 2021.

Learn more about CAKE at ridecake.com

@ridecake

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Have you heard the saying, “What’s old is new again? ” Classic Motorcycles have been around a while, say 120 years give or take a decade. In that time, they have developed from simple machines with little suspension to complex hyper bikes that can exceed 190 miles per hour given enough smooth pavement. Think back to early motorcycles. Rough around the edges, but for its time, it was the ultimate racer disguised as daily transportation.

Since the beginning of the early 1900s, motorcycles have continued to evolve to where they are today. There are some motorcycles that are considered to be the pioneers in style, new technology, and leading the charge in old school cool. Think about how they started; They were essentially bicycles with a combustion engine powering them. Low horsepower, limited gearing options, and not very easy to maintain. Over the next few decades, refinements made them faster, better fitting for longer travel distances, and easier to maintain. Since then bodywork has become popular and turned into as much fashion as it is function.

If you made a list of what makes a classic motorcycle distinctive, it would be quite different depending on who you asked. Some would say it has to have personality, a low seat height, and a heritage behind the model. Others may offer that it needs sensual appeal, styling that hasn’t been duplicated, or a design that motorcyclists still talk about today.

The Classic Factor – Stallions Motor

Honestly, most modern design motorcycles look great. Most designs offer a pretty good mix of aerodynamic, niceness mixed in with a sporty feel and eco-friendliness. However, the latest crop of trendy motorcycles often lacks that old-school cool factor. Modern motorcycles fail to trigger nostalgic memories, and those curves are a little too smooth for most old-school bike fans’ taste.

The old school look can be best encapsulated by its thick edges, large tank, and sometimes the manufacturer’s unsuccessful strive to make them look sleek. Take the old school bobbers, café racers often referred to as the Universal Japanese Motorcycles design, that made these machines look big, bold, and sometimes intimidating to someone who had never ridden on them before. Yet, at the same time, it introduced many in the West to accessible motorcycles. Some may see the design as macho. Fortunately, for fans of classic motorcycles, it is possible to buy one in brand new condition, without having to spend an insane amount.

Fans of those blocky macho machines find it near impossible to pick one up in good enough condition on the second-hand market. In fact, it’s a challenge! Fortunately, Stallions Motor has rediscovered the classic Bobber and Café racer design. Stallions are the only company in Thailand to manufacture classic motorcycle design machines for now over a decade. The company’s new line-up of the Centaur Bobber 170i , Makina 170i Cafe, and SM 170i Tracker is a nostalgic treat for classic motorcycle fans in more ways than one.

Let’s Start with the Centaur Bobber 170i

When it comes to recreating classic motorcycles, in the image of their bold predecessors, Stallions has traditionally done a brilliant, good job evident from the steadily growing fan base. Unlike some of the other similarly classic inspired machines, the Centaur Bobber shows clear attention to detail in its design – as it underscores craftmanship and premium motorcycle. It’s as though the company had a representative hop-on over in a time machine back to the 70s and pulled a few of these off the assembly line.

The Centaur Bobber 170i has the same triangular fuel tank design that rests neatly on top of a less curvy triangular frame. The fat tires on the motorcycle round off what is a very well pulled off classically inspired design.

The minimalistic design is both bold and beautiful while holding true to its original, classic design, something that’s hard to find these days. That’s exactly why most classic lovers will gravitate to the Centaur Bobber 170i.

The Makina 170i

The Makina 170i is a classic café racer design but with a few aesthetic twists. Without a doubt, Stallions has taken a few design liberties here, but which do not distract from the motorcycle’s classic design. If anything, these small additions like the slightly rounded ‘D’ shaped tank, sunk in seats, with bold headlights, give it a more retro-futuristic look.

The Makina 170i has an uncanny resemblance to some motorcycles in science fiction movies about the future back in the 60s. However, Stallions’ spin on the classic café racer design is certainly welcome. The standout feature, perhaps, is the fact that the bike is a head-turner. It isn’t meant to perhaps be a purist-inspired classic motorcycle, but one with a modern twist.

The SM170i

SM 170i is a powerful example of modern engineering that’s been coupled with classic design terminologies. With a 170 cc engine and improved fuel injection system (EFI) this machine is a perfect representation of Beautifully crafted premium motorcycle you can get in about 75,000 Baht.

Comes with little taller handlebars, if you’ve been a fan of its big brother SM250 then SM170i is definitely something you can recommend. SM170i sitting position is a bit neutral, you can travel a bit longer distance without having to worry about your wrist, elbows or the back.

you can also pull off little rough lands on your SM170i, thanks to its greater ground clearance.

Very Affordable

Buying a classic motorcycle isn’t for everyone. Most people who probably want to buy a classic may have to save up till their nursing home days to afford one or inherent deep pockets. Classic motorcycle enthusiasts should not have to wait this long to enjoy a classic, and that’s what Stallions’ classic motorcycles are primarily about.

Usually costing under 75K Thai baht, it is something regular people can dream of buying and owning without having to wait forever. That is one of the beautiful things about Stallions’ classic bikes is that people can buy them today and enjoy owning a classic. Turn heads today without emptying out the bank!

The other important thing about these classic motorcycles is that they are easy to maintain. Anyone who enjoys working on their own motorcycle will need only a wrench and some patience to work it out. There is nothing like the satisfaction of working on a classic motorcycle, seeing every part, and knowing everything that goes into it. So, not only are they designed to look like classic motorcycles from back in the day, but they can be maintained and tuned like those, too, true vintage spirit! With some modern twist.

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STALLIONS ON TOUR!

26-27 มีนาคมนี้  นัดเทสรถพบปะ @ร้านกาแฟ Nap’s Coffee X Warin
โดย M2 Motorsport พบกิจกรรมเทสไดร์ฟรถตัวใหม่Stallions 170i พร้อมของที่ระลึกจากสตาเลียน

27 มีนาคม – 6 เมษายน พบกับบูทสตาเลียน @ ห้าง Harbormall ชลบุรี

เฉพาะเสาร์ที่ 27 มี.ค.
นัดรวมพลคนขี่หรือสนใจจะออกรถสตาเลียน พบกันที่ห้างHarbormall พร้อมกิจกรรมเทสรถทดสอบตัวใหม่170i โซนหน้าห้าง พร้อมพบโปรดีดี กับทีมStallions on tour

พร้อมถ่ายน้ำมันเครื่องฟรี!!! สำหรับสมาชิกที่ขี่สตาเลียน
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ขี่รถสวยๆของคุณมาพบปะกันนะคะ
(สงวนสิทธิ์ถ่ายน้ำมันเครื่องและของที่ระลึกเฉพาะคนที่ลงทะเบียนล่วงหน้าผ่านgoogle formเท่านั้น )
คลิก >> https://bit.ly/2Ph3fGD <<

ลูกค้าที่สนใจทำสัญญา จองรถที่งาน รับโปรฟรีดาวน์พร้อมของแถมมากมาย จากสตาเลียน

ตำแหน่งที่ตั้ง : Harbor Laemchabang
https://goo.gl/maps/tVhcykZ2ATf1rgMA8
เวลา : เวลา Test drive 12.00-18.00 น.
เวลา พบปะกลุ่มสมาชิกสตาเลียน 16.00-18.00 น.

ตำแหน่งที่ตั้ง : Nap’s coffee x warin
https://goo.gl/maps/u6QB3MriJQmrL7iH8

สำนักงานใหญ่ M2 MOTORSPORT
045-425222
097-9909900
Line@ : @m2motorubon
หรือคลิก >> https://lin.ee/heKyRHq
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#stallionsmotor
#stallionsthaibrandmotorcycle
www.stallionsmotor.com

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Momo Design from Italy, one of the top design companies in the world and also top motorcycle accessory maker has collaborated with Stallions Motorcycle to design and OEM manufacture the Discovery 150, Discovery 250, Discover 400. These models have been produced together with Momo Design, Stallions Motorcycle, and Gpcc Korea for the SE Asian Market and Korea. All assembly will be done at Stallions factory in Thailand. I-Motor Vietnam JSC the exclusive distributor of the Momo Design Discovery models for Vietnam are currently launching these models in Vietnam.

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